Twitter

Case Study

Central in collaboration with Twitter presents ‘Secrets of Storytelling’

Working with a group of brand managers and brand strategists at Twitter we created a full-day’s immersive workshop. We split the workshop into three sections: how to be an engaging, impactful presenter; how to incorporate storytelling techniques into pitches; and how to use creativity and improvisation to solve problems and generate solutions. Each participant was tasked with delivering an improvised, creative pitch to their peers to conclude the training.

Course Objectives:

  • Developing a tool-kit of storytelling skills to motivate and inspire any audience
  • Exploring the secrets of presence and vocal dynamics for enhanced personal impact
  • Exploring a range of actor training techniques to bring content to life
  • Discovering how to share a story with effective, influential vocal techniques for confident delivery
  • Understanding the fundamentals of improvisation
  • How to use creativity/imagination to improve communication 
  • Exploring strategies to increase, clarity and impact of communication

What our participants said...

“An energetic & insightful day which gave me tools and tricks that I can apply to my job” 

“I loved how active and varied the session was – physical, creative & reflective”